Technology is just a tool. We need to remember it always because it's not the stuff that end user will buy and appreciate, if there's no useful service on top of it.

So, the main focus here is to find use cases of Avalpa products for selected targets. We have prepared some introductory flyer to help people understand Avalpa value proposition.

Of course, if things still stay foggy, the next best thing is to give us a call and sort the story as soon as possible.

We have identified four different potential markets for our products and services:

• Broadcasters: they are our traditional customer, as they are going through this digital revolution and need some skill to deploy the newest features available on this technology.
• Content creators: as content is king, they are the king maker of digital television, so we need to give them easy solutions to stay on the edge and improve the effectiveness of their creativity when ti moves from concept to reality.
• Public administration: this is an important player in digital television as itv is a medium that can easily deliver to really every citizen the flood of services that PA is offering
• Developers: they are another interesting party in this digital television scenario; we promote partecipation and sharing of our technologies as we believe the market should only increase a lot if more people will begin working in the field and join the community.

If you are very geeky, then, we have two simple brochures for technologies too!

• OpenCasterServer, the digital television engine the server side
• Java language Enhanced Television: the free middleware for interactive tv decoder

If you want to understand better what's going on with digital tv and let us explain what we can do for you and your business, call Avalpa and let us know. We'll be happy to answer.