hello,
it looks like the last remnants of MHP are doomed to fade away..
Italy too "officially" decided to steer away from MHP (that's going to be frozen for 2015 still..) and adopt Hbbtv (when the 2.0 flavour will be released..).
Let's hope, we'll gain again some steam with some investment from broadcasters in new applications and solutions. In my point of view at least strategically speaking we should focus on more low level collaboration and partnership so to share basic tools (application framework too..) so to spend the few resources in doing the creative tasks: imagine new useful apps (and their business model..) doing content adaptation, listen from customers.
Let's see if this time, things deploy this way..
PS i suppose this is the first and last pot in this thread!
